Company

The idea of the Mosart was conceived in 2002 at TV 2 Norway by enthusiastic and professional news directors, producers and editors, all of whom had a vision of simplifying the many tasks of controlling the production chain of a news broadcast, to improve the channel look and feel, de-risk the operation by eliminating operational errors, and offering the opportunity to control a news channel via one operator where appropriate, thereby reducing costs.

Following extensive research into automation design and desirable operational features, work commenced on writing the Mosart automation application software. Early versions of the application were used successfully to automate short special event productions, and the first enterprise scale application launched on air in January 2007, where it was used on the new national news channel of TV 2 “TV 2 Nyhetskanalen”. The ease of use, ability to control last minute changes and unlimited support of editors and producers needs was an instant hit with the production crew. All of these features were delivered by one operator via an intuitive control dashboard, saving many hours worth of human hours.

Encouraged by the successful integration and positive acceptance of the application by TV 2 Nyhetskanalen, and the reliable 24/7 operation, the company Mosart Medialab AS was founded in May 2007, and remains a wholly owned subsidiary of TV 2 media group Norway.